"New Gastropub Brings Korean Bar Culture to the LES. Esther Choi makes most of her decisions with her family in mind. In the opening of her first brick-and-mortar location for Mokbar in February, Choi was candid about how her relationship with her Korean grandmother, Jungok Yoo, influenced her career in food. Now Choi is ready to unveil her latest: a Korean gastropub in the Lower East Side named after her grandmother, Ms. Yoo."
"MS. YOO After opening Mokbars in Chelsea Market and in Park Slope, Brooklyn, the chef Esther Choi is unveiling her latest, an airy two-story gastro pub trellised with vines on the Lower East Side. It’s named for her Korean grandmother Jungok Yoo, who taught Ms. Choi how to cook. A burger called the Ms. Yoo is dressed with bacon kimchi and gochujang aioli. Fried chicken, Korean sausage on pretzel rolls, cocktails and spirits are also served. (Wednesday): 163 Allen Street (Stanton Street)."
"Esther Choi, proprietor of Korean ramen restaurants mokbar in Park Slope and Chelsea Market, debuted her third NYC offering on Wednesday evening on the Lower East Side. Meet Ms. Yoo, her new bi-level cocktail bar and gastropub named for the grandmother who taught Choi how to cook. There are no noodle soups, but Choi continues her "crusade" to bring authentic Korean food to New York City while merging those flavors, ingredients and techniques with American pub grub."
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"First Look: Mokbar's Esther Choi Opens Korean-Inspired Restaurant, Ms. Yoo"
"Fans of the recently opened American-Korean hybrid, mokbar, will be pleased to hear that the chef, Esther Choi, has opened a new spot on the L.E.S – Ms. Yoo. Named after her grandmother who taught Choi how to cook, Ms. Yoo, is a Korean take on an American food driven cocktail bar."
"Esther Choi's Ms. Yoo is a Korean-Accented Cocktail Bar"
"A Korean take on a Gastropub by chef Esther Choi, who's also behind American-Koren mash up, mokbar."
"Chefs always remember their first cooking teachers, don’t they? Ms. Yoo, chef Esther Choi’s new food-driven cocktail bar, is named after her grandmother, who taught her to cook. Ms. Yoo, a sleek, two-story, 50-seat spot on the Lower East Side is a bit of a departure from her two mokbar restaurants, which are known for their Korean take on ramen."
"Mokbar Owner Debuts Korean Gastropub ‘Ms. Yoo’ on Allen Street"
"From Esther Choi (Mokbar), this sleek Korean gastropub on the LES focuses on party-friendly fare like fried chicken and Korean sausages on pretzel rolls to go with cocktails and soju. Geometric black-and-white tiled floors and wrought-iron fixtures with climbing ivy lend a touch of drama to the space, which has a private room upstairs."
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“Ms Yoo is essentially an American joint, but it incorporates lots of Korean flavors and ingredients into each dish that you really walk away thinking you ate a 100% Korean meal.”
“Korean American dinner at Ms. Yoo in Lower East Side.”
“The Lower East Side is something of an incubator for imaginative restauranteurs and chefs to introduce new proposals to Manhattan, and sometimes creative eateries that riff on their more established restaurants about town. Case in point is the recently opened Ms. Yoo, a modern Korean gastropub by chef and owner, Esther Choi."