American Korean Gastropub
Ms. Yoo salutes chef / partner Esther Choi’s East-West heritage as contemporary gastropub where traditional American bar food and drink is re-imagined with authentic Korean favors, ingredients and techniques. The result is a captivating collection of dishes – snacks, small plates and large – as well as cocktails that are truly unique to the stylish Lower East Side boite.
As such, Ms. Yoo, named after Choi’s grandmother Jungok Yoo who taught her how to cook, is the culinary reverse of Choi’s mokbar eateries in Chelsea Market and Brooklyn, where authentic Korean food is infused with American accents. Still, like them, Ms. Yoo represents Choi’s ongoing campaign to encourage Americans to savor the Korean food and culture she so passionately embraces.
At Ms. Yoo, that includes the Korean drinking culture, characterized by fun-filled gatherings of friends fueled by causally delectable comestibles and beverages.